People with keen eyes might’ve noticed that Google mobile search results have been showing related content from Twitter. The integration started in May, with Tweets containing the searched keywords appearing in the SERPs. However, this was limited to the United States and only to mobile results. Recently, there are indications that not only will Google…
When you’re analyzing your website’s performance, you pay keen attention to your click-through rates (CTR). Many people think that the CTR affects their site’s organic rankings amongst the SERPs. You might think that if you have higher organic CTR, you’ll rank higher in search results. However, research indicates otherwise. According to some, CTR has virtually…
Discerning people might’ve noticed the increasing number of native videos on Facebook. There’s also a marked decline in the number of YouTube videos and other third party video embeds. Most of this content that lands organically in Facebook feeds are native video uploads. Speculation is rife whether Facebook is starting to favor these embeds. This…
It was back in April when Yahoo! and Microsoft revised their partnership agreement. Yahoo! got the freedom to enrich user experience with results from other providers. Recently, Microsoft announced 10-year collaboration with AOL in which Bing would power AOL’s search results and ads. It’s clear that the relationship between Yahoo! and Microsoft is changing significantly.…
Linking is a vital aspect of SEO and allows for a greater reach and a wider target audience. You need to recognize that linking brings traffic to your website via content published in other websites and blogs. If the content is sound and the sites it is published on are reputable, they can be a…
Sometimes writers just get stuck trying to find a good topic and a way to present it so that the readers can understand and be engaged. There are some writers who can churn out several amazing articles in a day; while there are some who linger over every article for hours without success. Successful content…
Just like most other online marketing strategies, link building is an ongoing one and it’s a continuous process that has to be altered, analyzed and then altered again- this becomes a very natural part of the online marketing cycle. In order that your site remain relevant to various search engines as well as users, it’s…
Google took the lead with launching Mobilegeddon, its mobile-friendly algorithm in April and now Bing is following suit with its own version, in the upcoming months. Though no specific date has been mentioned, it seems to be in no hurry to launch the update. The idea being that the company wants to get sufficient Web…
Online marketing is a lot more than just incorporating a PPC campaign or building links and sending emails- it’s a little bit of all these things, but it’s also a lot about following a very customer-centric keyword strategy. It’s a known fact that comprehensive keyword research is a crucial aspect of designing a successful SEO…
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