How to market a small contracting business with a limited budget

Launching an effective advertising campaign can be defined as one of the major issues faced by small-scale business owners. If you own a small contracting business, you might be able to spend thousands of dollars in your marketing campaigns. If you do, you will not have enough capital to be spent on other core business activities. If you are looking for a way to market your small contracting business with a limited budget, this article is for you. Keep on reading the article to learn some effective tips that can be applied in order to cut down your marketing costs by a huge amount.

  1. Search Engine Optimizing – From the recent studies, it has been identified that many people tend to use the Internet in order to look for the stuff that they need. Even though you have a website for your business, you will not be able to get the maximum advantage out of it, if you don’t pay special attention towards search engine optimization. Simple SEO strategies such as publishing great content, link building, and social media marketing can deliver positive results to your business within a short period of time.
  2. Advertising during peak seasons – If you own a small business, it will not be an easy task to advertise throughout the entire year. Therefore, you need to limit your marketing campaigns to a specific time period. You need to pay special attention to flighting when you are engaged in the marketing campaign. Flighting is the process of skipping a few weeks or alternating the schedule with different media types to extend the budget. For example, you can do newspaper advertising on the first and third week of a month while advertising your business on the radio for the other two weeks. Some business owners think that it is better to advertise during slow times of the year in order to increase the volume of sales. But it is not true. For example, think of a swimwear business. Nobody wants to purchase products from such business during December when vacationing or swimming isn’t top of mind. That’s why you need to spend your money on advertising during peak seasons.
  3. Get the best out of social media platforms – Millions of people use social media networks every day. This fact has made social media networks an ideal platform available for marketing campaigns. Popular social media platforms such as Twitter, Facebook, and YouTube offer their services for free and you can use them for your marketing purposes without any hesitation in mind. However, you need to focus on several important points before starting the social media venture. Like all the other marketing methods, you need to invest plenty of time in social media marketing. You need to educate and build relationships with the potential customers, instead of pitching the product constantly. Keep in mind that social media marketing is not another method available to sell your product, but a method available to get closer to the customers and make them want your products.
  4. Talk to different Multi-Media Planners –Many people dread speaking to salesmen because they assume that these people are going to pitch them something that they cannot afford. You might run into this scenario at any point of time. That’s why you need to dedicate a few hours a week in order to meet different media reps from newspaper, television, radio and digital. This can provide consultation to you free of charge. If you are lucky enough to meet a true media consultant, you will get the opportunity to receive the maximum benefit for every dollar you spend. If they ask you for a budget, you can tell the amount that you are thinking without thinking twice. This will assist them to create the ideal plan that meets perfectly well with your specific needs and requirements. This can keep you away from unnecessary expenditures while saving a huge amount of money.
  5. DIY Infographics – Infographics can be defined as an insanely powerful marketing tool available for the modern world business owners. People love to share them as they look candy to the eye and can be digested easily. That’s why many small-scale business owners use infographics in order to drive up referential links and traffic. However, you need to get the assistance of a professional designer to get your infographic created. You can also find a large number of free infographic templates on the Internet. You can simply customize them according to your business requirements.
  6. Use press releases – According to, press releases are a great method available for a small contracting business to promote its services under a tight budget. You will be able to create the press release on your own by following an appropriate press release format. Then you can get the assistance of a press release service and let it become popular among interested people at an affordable price tag.

The effectiveness of all the above-mentioned strategies are proven and they have delivered positive results to many small business owners who are struggling hard to engage with their marketing campaigns with a tight budget. Therefore, you can think of implementing any one out of them with a hassle free mind.

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